Cleanse, treat and moisturise.

Men’s skin is very different to women skin, being thicker, producing more oil and covered in more hair however a man’s skin will lose moisture and age just as quick as a woman’s. 
Working outside, shaving and using soaps can accelerate the dehydrating process and therefore is probably more important to moisturise, so why is there a stigma with men?
To get the most from a moisturiser be sure the product has active ingredients include hyaluronic acid, vitamin C and vitamin E. 
Don’t forget that alcohol based products such as aftershave will also accelerate the skin drying out. 

​So the answer is yes, go on chaps start moisturising that skin even before other treatments.